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Crunchyroll and Adult Swim Announce Expanded Programming Partnership
(March 12, 2019) – Adult Swim, the number one cable network in the U.S. for young adults, and Crunchyroll, the world’s most popular anime brand, is announcing today a new programming partnership and expanded distribution deal. This partnership makes Crunchyroll a premiere content partner for Toonami, the iconic anime programming block that airs Saturday nights on Adult Swim. The two companies will collaborate on licensed content, co-productions and distribution opportunities.
“Our partnership with Crunchyroll will open up exciting new possibilities for both of us,” said Jason DeMarco, senior vice president and creative director for on-air at Adult Swim. “This will expand Toonami’s already great programming to include even more premiere and original anime. It’s a great time to be an anime fan!”
“Our mission is to grow anime globally, which makes Adult Swim the perfect partner as Toonami has been incredibly influential in the growth of anime here in the U.S.,” said Joanne Waage, general manager, Crunchyroll. “We can’t wait to show our fans what we have in store for them through this new programming partnership. Expect new co-productions, expanded distribution of dubs, and generally more accessible anime!”
Since joining the WarnerMedia family, Adult Swim and Crunchyroll have announced “BLADE RUNNER – BLACK LOTUS,” a new anime series and co-production with Alcon Television Group based on the Oscar-winning movie “BLADE RUNNER 2049.” The English dubbed episodes will premiere on Toonami and Crunchyroll will handle worldwide streaming. Crunchyroll and Adult Swim have also previously worked together to bring “Mob Psycho 100” to the iconic anime programming block last year.
Adult Swim reaches an estimated 94 million households, complementing Crunchyroll’s 45 million registered users and two million streaming subscribers. Together, they bring unparalleled reach and a commitment to producing quality anime content.
ABOUT ADULT SWIM
Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49,and is seen in 94 million U.S. homes.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.
ABOUT CRUNCHYROLL
Crunchyroll is the world’s most popular anime brand, connecting a community of 45 million registered users and 2 million subscribers with 360-degree content experiences. Fans connect through the world’s largest collection of anime including “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super,” as well as Crunchyroll Games, Crunchyroll News, events such as Crunchyroll Expo and the Anime Awards, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.
